R for marketing research and analytics /
Chapman, Chris,
R for marketing research and analytics / Chris Chapman, Elea McDonnell Feit. - Second edition. - xx, 487 pages ; 24 cm. ; pbk. - Use R!, 2197-5736 . - Use R. .
55.11
CW848, CWB07
Includes bibliographical references and index.
3030143155 9783030143152
R (Computer program language)
Marketing research--Statistical methods.
/ C43 2019
658.83
R for marketing research and analytics / Chris Chapman, Elea McDonnell Feit. - Second edition. - xx, 487 pages ; 24 cm. ; pbk. - Use R!, 2197-5736 . - Use R. .
55.11
CW848, CWB07
Includes bibliographical references and index.
3030143155 9783030143152
R (Computer program language)
Marketing research--Statistical methods.
/ C43 2019
658.83