Behavioural aspects of marketing /
Williams, Keith C.
Behavioural aspects of marketing / Keith C. Williams. - London : Heinemann, 1981. - ix, 235 p. : ill. ; 24 cm.
"Published on behalf of the Institute of Marketing and the CAM Foundation."
Includes bibliographies and index.
0434923001 (pbk.) : £6.95 9780434923007: £6.95
82127773
Motivation research (Marketing)
Consumers.
Market research
658.8
Behavioural aspects of marketing / Keith C. Williams. - London : Heinemann, 1981. - ix, 235 p. : ill. ; 24 cm.
"Published on behalf of the Institute of Marketing and the CAM Foundation."
Includes bibliographies and index.
0434923001 (pbk.) : £6.95 9780434923007: £6.95
82127773
Motivation research (Marketing)
Consumers.
Market research
658.8