The small business bible : the make-or-break factors for survival and success /
Resnik, Paul.
The small business bible : the make-or-break factors for survival and success / Paul Resnik. - New York : J. Wiley, c1988. - viii, 230 p. ; 26 cm.
Includes index.
Bibliography: p. 223-225.
Making and breaking the small business -- No room for illusions: small business realities and self-deception -- Sutton's law: simple is effective -- Connecting products and customers -- Marketing the products -- Building and managing the staff -- Managing the accounting and financial controls -- Managing cash availability -- The pitfalls of expansion: managing growth -- Understanding the business inside out -- Planning for action and results.
0471629723 0471629855 (pbk.) 9780471629726
88017207
Small business--Management
Small businesses & self-employed
Business & Management
Small firms Management
658.022
HD62.7.R47
The small business bible : the make-or-break factors for survival and success / Paul Resnik. - New York : J. Wiley, c1988. - viii, 230 p. ; 26 cm.
Includes index.
Bibliography: p. 223-225.
Making and breaking the small business -- No room for illusions: small business realities and self-deception -- Sutton's law: simple is effective -- Connecting products and customers -- Marketing the products -- Building and managing the staff -- Managing the accounting and financial controls -- Managing cash availability -- The pitfalls of expansion: managing growth -- Understanding the business inside out -- Planning for action and results.
0471629723 0471629855 (pbk.) 9780471629726
88017207
Small business--Management
Small businesses & self-employed
Business & Management
Small firms Management
658.022
HD62.7.R47