The marketing primer /
Lancaster, Geoffrey.
The marketing primer / Geoff Lancaster and Lester Massingham. - Heinemann Professional on behalf of the Institute of Marketing, 1988. - [241] p. - Marketing series. .
0434910929 (pbk) : £9.95 9780434910922: £9.95
Marketing.
Sales & marketing
Marketing
658.8
The marketing primer / Geoff Lancaster and Lester Massingham. - Heinemann Professional on behalf of the Institute of Marketing, 1988. - [241] p. - Marketing series. .
0434910929 (pbk) : £9.95 9780434910922: £9.95
Marketing.
Sales & marketing
Marketing
658.8