Marketing management : knowledge and skills /
Peter, J. Paul.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 5th ed. - Boston, Mass. : Irwin/McGraw-Hill, c1998. - xvi, 944 p. : col. ill. ; 24 cm. - The Irwin/McGraw-Hill series in marketing . - Irwin/McGraw-Hill series in marketing. .
Includes bibliographical references and indexes.
0256226334 0071154604 (International ed) 9780256226331
97020733
Marketing--Management
Sales & marketing management
Management & management techniques
658.8
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 5th ed. - Boston, Mass. : Irwin/McGraw-Hill, c1998. - xvi, 944 p. : col. ill. ; 24 cm. - The Irwin/McGraw-Hill series in marketing . - Irwin/McGraw-Hill series in marketing. .
Includes bibliographical references and indexes.
0256226334 0071154604 (International ed) 9780256226331
97020733
Marketing--Management
Sales & marketing management
Management & management techniques
658.8