Reverse marketing : the new buyer-supplier relationship /
Leenders, Michiel R.
Reverse marketing : the new buyer-supplier relationship / Michiel R. Leenders, David L. Blenkhorn. - New York : London : Free Press ; Collier Macmillan, c1988. - ix, 198 p. : ill. ; 25 cm.
Includes index. CW043
Bibliography: p. 189-190.
0029183812 9780029183816 : £23.95
87015146
Industrial procurement.
Relationship marketing.
Management & management techniques
Purchasing by organisations
658.72
Reverse marketing : the new buyer-supplier relationship / Michiel R. Leenders, David L. Blenkhorn. - New York : London : Free Press ; Collier Macmillan, c1988. - ix, 198 p. : ill. ; 25 cm.
Includes index. CW043
Bibliography: p. 189-190.
0029183812 9780029183816 : £23.95
87015146
Industrial procurement.
Relationship marketing.
Management & management techniques
Purchasing by organisations
658.72