Marketing : basic concepts and decisions /
Pride, William M.
Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell. - 5th ed. - Boston : Houghton Mifflin, c1987. - xxx, 766 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and indexes.
0395357101 9780395357101
86081102
Marketing.
658.8
Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell. - 5th ed. - Boston : Houghton Mifflin, c1987. - xxx, 766 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and indexes.
0395357101 9780395357101
86081102
Marketing.
658.8