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Contemporary cases in consumer behavior /

Blackwell, Roger D.

Contemporary cases in consumer behavior / Roger D. Blackwell, James F. Engel, W. Wayne Talarzyk. - Rev. ed. - Chicago : Dryden Press, c1985. - ix, 485 p. : ill. ; 24 cm.

Includes bibliographical references.

ISBN: 0030639565 (pbk.) 9780030639562

LCCN: 84006000

Subjects--Topical Terms:
Consumer behavior--Case studies
Marketing research--Case studies

Subjects--Index Terms: United States Consumer behaviour - Case studies

Dewey Class. No.: 658.8342

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