International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora. - 7th ed. - Homewood, IL : Irwin, c1990. - xxiii, 870 p. : ill. ; 24 cm.
CW037, CW100, CW101, CW127 CW828 CW838
Includes bibliographical references (p. 846-852) and indexes.
0256079536 0256083975 (Int'l student ed.) 9780256079531
89037430
Export marketing.
International business enterprises.
Reference, information & interdisciplinary subjects
658.848
International marketing / Philip R. Cateora. - 7th ed. - Homewood, IL : Irwin, c1990. - xxiii, 870 p. : ill. ; 24 cm.
CW037, CW100, CW101, CW127 CW828 CW838
Includes bibliographical references (p. 846-852) and indexes.
0256079536 0256083975 (Int'l student ed.) 9780256079531
89037430
Export marketing.
International business enterprises.
Reference, information & interdisciplinary subjects
658.848