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International marketing /

Czinkota, Michael R.

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - 2nd ed. - Chicago : Dryden Press, 1990. - xxviii, 846 p. : ill. ; 25 cm.

Includes indexes.

Includes bibliographical references.

ISBN: 0030322391 9780030322396

LCCN: 89023364

Subjects--Topical Terms:
Export marketing.

Dewey Class. No.: 658.848

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