Mini cases in marketing /
Massingham, Lester.
Mini cases in marketing / Lester Massingham and Geoff Lancaster. - Published on behalf of the Institute of Marketing [by] Heinemann Professional, 1990. - vi,168p. - The Marketing series . - The Marketing series. .
Includes index.
9780434913121: £14.95 043491312X (pbk) : £14.95
Marketing.
Marketing--Management
Marketing
658.8
Mini cases in marketing / Lester Massingham and Geoff Lancaster. - Published on behalf of the Institute of Marketing [by] Heinemann Professional, 1990. - vi,168p. - The Marketing series . - The Marketing series. .
Includes index.
9780434913121: £14.95 043491312X (pbk) : £14.95
Marketing.
Marketing--Management
Marketing
658.8