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Contemporary cases in consumer behavior /

Blackwell, Roger D.

Contemporary cases in consumer behavior / Roger D. Blackwell, W. Wayne Talarzyk, James F. Engel. - 3rd ed. - Chicago : Dryden Press, c1990. - x, 517 p. : ill. ; 23 cm.

ISBN: 0030323177 9780030323171

LCCN: 89039290

Subjects--Topical Terms:
Consumer behavior--Case studies
Marketing research--Case studies
Market research
Consumerism

Dewey Class. No.: 658.8342

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