Marketing management and information technology.
Fletcher, Keith.
Marketing management and information technology. Keith Fletcher. - Prentice-Hall International, 1990. - xii,364p.
CW838 Cover title: Marketing management & information technology. CW037
Includes bibliographical references and indexes.
9780135565070: £15.95 0135565073 (pbk) : £15.95
Marketing research.
Marketing--Management
Sales & marketing management
658.802
Marketing management and information technology. Keith Fletcher. - Prentice-Hall International, 1990. - xii,364p.
CW838 Cover title: Marketing management & information technology. CW037
Includes bibliographical references and indexes.
9780135565070: £15.95 0135565073 (pbk) : £15.95
Marketing research.
Marketing--Management
Sales & marketing management
658.802