The essence of services marketing /
Payne, Adrian.
The essence of services marketing / Adrian Payne. - New York : Prentice Hall, 1993. - x, 253 p. : ill. ; 23 cm. - The Essence of management series . - Essence of management series. .
Includes bibliographical references (p. 246-248) and index.
013284852X 9780132848527
92033438
Service industries--Marketing
Sales & marketing
Hospitality & service industries
Service industries Marketing
658.8
The essence of services marketing / Adrian Payne. - New York : Prentice Hall, 1993. - x, 253 p. : ill. ; 23 cm. - The Essence of management series . - Essence of management series. .
Includes bibliographical references (p. 246-248) and index.
013284852X 9780132848527
92033438
Service industries--Marketing
Sales & marketing
Hospitality & service industries
Service industries Marketing
658.8