Marketing : concepts and strategies /
Pride, William M.
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - 6th ed. - Boston : Houghton Mifflin Co., c1989. - xxxiv, 818, A24, G20, I24 p. : ill. (some col.), map ; 26 cm.
Includes bibliographical references and indexes.
039536938X 9780395369388
88081358
Marketing.
658.8
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - 6th ed. - Boston : Houghton Mifflin Co., c1989. - xxxiv, 818, A24, G20, I24 p. : ill. (some col.), map ; 26 cm.
Includes bibliographical references and indexes.
039536938X 9780395369388
88081358
Marketing.
658.8