International marketing /
Terpstra, Vern.
International marketing / Vern Terpstra, Ravi Sarathy. - 6th ed. - Fort Worth : Dryden Press, c1994. - xxiv, 726 p. : ill., map ; 25 cm. - The Dryden Press series in marketing . - Dryden Press series in marketing. .
Folded map inserted in pocket. CW037, CW100, CW101, CW127 CW828 CW838
Includes bibliographical references and indexes.
0030970539 9780030970535
93070169
Export marketing--Management
Mercadotecnia exterior--Administración
Sales & marketing
658.848
International marketing / Vern Terpstra, Ravi Sarathy. - 6th ed. - Fort Worth : Dryden Press, c1994. - xxiv, 726 p. : ill., map ; 25 cm. - The Dryden Press series in marketing . - Dryden Press series in marketing. .
Folded map inserted in pocket. CW037, CW100, CW101, CW127 CW828 CW838
Includes bibliographical references and indexes.
0030970539 9780030970535
93070169
Export marketing--Management
Mercadotecnia exterior--Administración
Sales & marketing
658.848