The management and marketing of services /
Mudie, Peter.
The management and marketing of services / Peter Mudie and Angela Cottam. - Oxford ; Boston : Butterworth Heinemann, 1993. - xi, 269 p. : ill. ; 25 cm. - B H contemporary business series .
CW037, CW043, CW083 CW838
Includes bibliographical references and index.
0750607890 9780750607896: £16.95
93184138
Service industries--Management
Service industries--Marketing
Sales & marketing management
Hospitality & service industries
Business Marketing
658.8
The management and marketing of services / Peter Mudie and Angela Cottam. - Oxford ; Boston : Butterworth Heinemann, 1993. - xi, 269 p. : ill. ; 25 cm. - B H contemporary business series .
CW037, CW043, CW083 CW838
Includes bibliographical references and index.
0750607890 9780750607896: £16.95
93184138
Service industries--Management
Service industries--Marketing
Sales & marketing management
Hospitality & service industries
Business Marketing
658.8