Word-of-mouth marketing /
Wilson, Jerry R.
Word-of-mouth marketing / Jerry R. Wilson. - New York : John Wiley, c1994. - xv, 256 p. : ill. ; 24 cm.
Includes index.
0471008583 (pbk) 0471524956 (cloth)
90039271
Customer services--Public opinion.--United States
Consumer satisfaction--United States.
Consumer behavior--United States.
Advertising--United States.
Public opinion--United States.
Sales promotion.
Marketing
658.812
Word-of-mouth marketing / Jerry R. Wilson. - New York : John Wiley, c1994. - xv, 256 p. : ill. ; 24 cm.
Includes index.
0471008583 (pbk) 0471524956 (cloth)
90039271
Customer services--Public opinion.--United States
Consumer satisfaction--United States.
Consumer behavior--United States.
Advertising--United States.
Public opinion--United States.
Sales promotion.
Marketing
658.812