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Marketing and entrepreneurship in SMEs : an innovative approach /

Marketing and entrepreneurship in SMEs : an innovative approach / David Carson ... [et al.]. - London ; New York : Prentice Hall, c1995. - xvi, 296 p. : ill. ; 24 cm.

Includes bibliographical references and index.

0131509705 9780131509702: £16.95

94043999


Marketing--Management
Small business--Management
Entrepreneurship
Sales & marketing management

Business Marketing

658.8

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