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Linton, Ian.

Integrated marketing communications / Ian Linton and Kevin Morley. - Oxford ; Boston : Butterworth-Heinemann, 1995. - 135 p. ; 24 cm. - The marketing series. Practitioner . - Marketing series (London, England). Practitioner. .

Published on behalf of the Chartered Institute of Marketing. Includes index.

ISBN: 0750619384 9780750619387: No price

LCCN: 95153478

Subjects--Topical Terms:
Communication in marketing.
Advertising media planning.
Sales & marketing
Business communication & presentation

Subjects--Index Terms: Marketing

Dewey Class. No.: 658.80014