Case studies in marketing /
Case studies in marketing /
edited by Anthony C. Cunningham, James J. Ward and Catherine KilBride.
- Dublin : Oak Tree Press in association with the Graduate School of Business, University College Dublin, c1995.
- xiii, 201 p. : ill., 1 map ; 24 cm.
- Irish studies in management .
"This book is the product of a competition sponsored by the Marketing Institute and run in association with the Irish Marketing Teachers' Association". CW037, CW043 CW838
1860760139 9781860760136: No price
Marketing--Ireland--Case studies
Marketing--Management--Ireland--Case studies
Sales & marketing management
Sales & marketing
658.800722
"This book is the product of a competition sponsored by the Marketing Institute and run in association with the Irish Marketing Teachers' Association". CW037, CW043 CW838
1860760139 9781860760136: No price
Marketing--Ireland--Case studies
Marketing--Management--Ireland--Case studies
Sales & marketing management
Sales & marketing
658.800722