Business marketing management : a strategic view of industrial and organizational markets /
Hutt, Michael D.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. - 5th ed. - Fort Worth : Dryden Press, c1995. - xxvi, 757 p. : ill. ; 25 cm.
CW037 CW838
Includes bibliographical references and indexes.
0030949181 9780030949180
94070381
Industrial marketing--Management--Case studies
Sales & marketing management
658.8
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. - 5th ed. - Fort Worth : Dryden Press, c1995. - xxvi, 757 p. : ill. ; 25 cm.
CW037 CW838
Includes bibliographical references and indexes.
0030949181 9780030949180
94070381
Industrial marketing--Management--Case studies
Sales & marketing management
658.8