Marketing and information technology : the strategy, application and implementation of IT in marketing /
O'Connor, John, 1960-
Marketing and information technology : the strategy, application and implementation of IT in marketing / John O'Connor, Eamonn Galvin. - London : Pitman, 1997. - xii, 289 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0273626442 (pbk) 9780273626442: £24.95
Marketing.
Information technology.
Marketing--Data processing
Business and Management.
Sales & marketing
Computer science
658.800285
Marketing and information technology : the strategy, application and implementation of IT in marketing / John O'Connor, Eamonn Galvin. - London : Pitman, 1997. - xii, 289 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0273626442 (pbk) 9780273626442: £24.95
Marketing.
Information technology.
Marketing--Data processing
Business and Management.
Sales & marketing
Computer science
658.800285