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Statt, David A., 1942-

Understanding the consumer : a psychological approach / David A. Statt. - Basingstoke : Palgrave, 1997. - xvi, 332 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780333660638: £18.99 9780333660621: œ45.00 0333660633

Subjects--Topical Terms:
Advertising--Psychological aspects
Shopping--Psychological aspects
Consumer behavior--Psychological aspects
Consumer behavior.
Business and Management.
Social, group or collective psychology
Market research
Economic forecasting
Sales & marketing

LC Class. No.: / .S73 1997

Dewey Class. No.: 658.8342