MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02626cam a2200385 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
15697066 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201215152035.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
870429s1988 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
87012599 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0201079968 (pbk.) : |
| Terms of availability |
$26.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780201079968: |
| Terms of availability |
£21.95 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
FPT |
| -- |
UKM |
| -- |
OCL |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
TIZA |
| Local codes |
22365 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJMV7 |
| Source |
thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.848 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Multinational marketing management : |
| Remainder of title |
cases and readings / |
| Statement of responsibility, etc. |
[compiled by] Robert D. Buzzell, John A. Quelch. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Reading, Mass. : |
| Name of publisher, distributor, etc. |
Addison-Wesley, |
| Date of publication, distribution, etc. |
c1988. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 500 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Bibliography: p. 499-500. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Part 1] |
| Title |
How global companies win out / Thomas Hout, Michel E. Porter and Eileen Rudden -- |
| -- |
Do you really have a global strategy? / Gary Hamel and C. K. Prahalad -- |
| -- |
Benetton / James L. Heskett and Sergio Signorelli -- The |
| -- |
world pharmaceutical industry: prospects for the 1980s / Robert D. Buzzell -- |
| -- |
Ciba-Geigy pharmaceuticals division: multinational strategic planning / Robert D. Buzzell -- |
| -- |
Henkel Group: umbrella branding and globalization decisions / Robert J. Dolan -- |
| -- |
Mövenpick Unternehmungen / Ulrich Wiechmann and Kate Gillespie. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Part 2] |
| Title |
Can you standarize multinational marketing? / Robert D. Buzzell -- The |
| -- |
globalization of markets / Theodore Levitt -- |
| -- |
Hoover: multinational product planning / Robert D. Buzzell and Jean-Louis LeCocq -- |
| -- |
Computervision-Japan / Rowland T. Moriarty -- |
| -- |
Fisher-Price Benelux / Robert D. Buzzell, Carlos del Nero and Stephen Muirhead -- |
| -- |
Minolta Camera Co., Ltd. / Ulrich Wiechmann -- |
| -- |
British Airways / John A. Quelch. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Part 3] |
| Title |
Customizing global marketing / John A. Quelch and Edward J. Hoff -- |
| -- |
MNCs: get off the reorganization merry-go-round / Christopher A. Bartlett -- |
| -- |
Nestle S.A.: international marketing / John A. Quelch and Edward J. Hoff -- |
| -- |
Chandler home products / Michael Y. Yoshino and Yaakov Keren -- |
| -- |
Procter & Gamble Europe: Vizir launch / Christopher A. Bartlett -- |
| -- |
Yoshida Kogyo K.K. / Ulrich Wiechmann -- |
| -- |
Citibank: marketing to multinational customers / Robert D. Buzzell. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| a |
22.68 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| General subdivision |
Management |
| 9 (RLIN) |
31291 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies |
| 9 (RLIN) |
31292 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing management |
| Source of heading or term |
thema |
| 9 (RLIN) |
56446 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Buzzell, Robert D. |
| Fuller form of name |
(Robert Dow), |
| Dates associated with a name |
1933- |
| 9 (RLIN) |
19601 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Quelch, John A. |
| 9 (RLIN) |
18424 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
160222 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| a |
MARS |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10133562 |
| b |
multi |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
2 |
| Cataloger's initials, CIN (RLIN) |
010829 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |