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Strategic brand management : (Record no. 14141)

MARC details
000 -LEADER
fixed length control field 01220pam a2200385 a 4500
001 - CONTROL NUMBER
control field 37115825
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201215152227.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 970610s1998 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 97023327
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131201158
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131201156 :
Terms of availability No price
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
049 ## - LOCAL HOLDINGS (OCLC)
Holding library TIZA
Local codes 30517
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJM
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJC
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJMV7
Source thema
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
Dates associated with a name 1956-
9 (RLIN) 23725
245 10 - TITLE STATEMENT
Title Strategic brand management :
Remainder of title building, measuring and managing brand equity /
Statement of responsibility, etc. Kevin Lane Keller.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c1998.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 635, [118] p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
590 ## - LOCAL NOTE (RLIN)
a 35.99
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management
9 (RLIN) 47242
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
9 (RLIN) 58674
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management & management techniques
Source of heading or term thema
9 (RLIN) 58675
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business strategy
Source of heading or term thema
9 (RLIN) 58676
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing management
Source of heading or term thema
9 (RLIN) 58677
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170320
903 ## - LOCAL DATA ELEMENT C, LDC (RLIN)
a MARS
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10143439
b multi
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 3
Cataloger's initials, CIN (RLIN) 010829
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 20/09/2001 45.70 18 10 658.827 30517 05/11/2019 04/11/2019 1 45.70 03/07/2017 General Lending
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 20/09/2001   12 9 658.827 30518 06/12/2019 07/12/2017 1 0.00 03/07/2017 General Lending
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 20/09/2001 45.70 19 6 658.827 30519 28/09/2019 25/09/2019 1 45.70 03/07/2017 General Lending
    Dewey Decimal Classification     Wexford Campus Library Wexford Campus Library Wexford General Lending 03/06/2015 65.95 2 1 658.827 78187 26/11/2018 12/11/2018 1 65.95 03/07/2017 General Lending

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