Marketing management : (Record no. 1558)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00735nam a2200253 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 841218s1984 ie a b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 84252387 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0717113302 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780717113309: |
| Terms of availability | £7.95 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Murray, John A. |
| Fuller form of name | (John Andrew), |
| Dates associated with a name | 1948- |
| 9 (RLIN) | 33760 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | an introduction / |
| Statement of responsibility, etc. | John A. Murray. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Dublin : |
| Name of publisher, distributor, etc. | Gill and Macmillan, |
| Date of publication, distribution, etc. | c1984. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 177 p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. ; |
| Accompanying material | pbk. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographies. |
| 590 ## - LOCAL NOTE (RLIN) | |
| a | 10.00 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 9 (RLIN) | 5381 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 130820 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | MARS |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10015760 |
| b | wgen |
| c | g |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 3 |
| Cataloger's initials, CIN (RLIN) | 010425 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | g |
| -- | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Wexford Campus Library | Wexford Campus Library | Wexford General Lending | 22/02/2012 | 10.00 | 1 | 658.8 | 69127 | 12/01/2018 | 11/01/2018 | 1 | 10.00 | 03/07/2017 | General Lending |