MARC details
000 -LEADER |
fixed length control field |
01262nam a2200409 a 4500 |
001 - CONTROL NUMBER |
control field |
BDZ0002936121 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20201215153953.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
010308s2001 ie a f b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781842180259: |
Terms of availability |
£17.99 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1842180258 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Transcribing agency |
StDuBDS |
Modifying agency |
StDuBDSZ |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
BUS |
Source |
ukslc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJS |
Source |
thema |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lury, Giles. |
9 (RLIN) |
30228 |
245 10 - TITLE STATEMENT |
Title |
Brandwatching : |
Remainder of title |
lifting the lid on branding / |
Statement of responsibility, etc. |
Giles Lury. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Dublin : |
Name of publisher, distributor, etc. |
Blackhall, |
Date of publication, distribution, etc. |
2001. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiii, 177p., [4]p. of plates : |
Other physical details |
ill. (some col.) ; |
Dimensions |
24 cm. |
500 ## - GENERAL NOTE |
General note |
Previous ed.: 1998. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (p. 171-173) and index. |
590 ## - LOCAL NOTE (RLIN) |
a |
20.51 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Trademarks. |
9 (RLIN) |
8158 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
General subdivision |
Brand name products |
9 (RLIN) |
1038 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Brand name products. |
9 (RLIN) |
79709 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Brand name products |
General subdivision |
History |
9 (RLIN) |
78478 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Brand name products |
General subdivision |
Marketing |
9 (RLIN) |
43632 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business and Management. |
Source of heading or term |
ukslc |
9 (RLIN) |
31536 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales & marketing |
Source of heading or term |
thema |
9 (RLIN) |
79710 |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
161118 |
903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
a |
MARS |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10252563 |
b |
cgen |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
050622 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
0 |