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Brandwatching : (Record no. 23594)

MARC details
000 -LEADER
fixed length control field 01262nam a2200409 a 4500
001 - CONTROL NUMBER
control field BDZ0002936121
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201215153953.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010308s2001 ie a f b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781842180259:
Terms of availability £17.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1842180258
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source thema
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lury, Giles.
9 (RLIN) 30228
245 10 - TITLE STATEMENT
Title Brandwatching :
Remainder of title lifting the lid on branding /
Statement of responsibility, etc. Giles Lury.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Dublin :
Name of publisher, distributor, etc. Blackhall,
Date of publication, distribution, etc. 2001.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 177p., [4]p. of plates :
Other physical details ill. (some col.) ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Previous ed.: 1998.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 171-173) and index.
590 ## - LOCAL NOTE (RLIN)
a 20.51
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Trademarks.
9 (RLIN) 8158
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Brand name products
9 (RLIN) 1038
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
9 (RLIN) 79709
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision History
9 (RLIN) 78478
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Marketing
9 (RLIN) 43632
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
9 (RLIN) 31536
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
9 (RLIN) 79710
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 161118
903 ## - LOCAL DATA ELEMENT C, LDC (RLIN)
a MARS
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10252563
b cgen
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 050622
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 22/06/2005 20.51 19 5 658.827 47445 14/10/2019 04/10/2019 1 20.51 03/07/2017 General Lending

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