Essentials of marketing / (Record no. 24389)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01043nam a2200361 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | BDZ0001109664 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201215154100.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980114s1998 enk f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273630210: |
| Terms of availability | £17.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273630210 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Transcribing agency | StDuBDS |
| Modifying agency | StDuBDSZ |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | TIZA |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Source | ukslc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blythe, Jim. |
| 9 (RLIN) | 26637 |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing / |
| Statement of responsibility, etc. | Jim Blythe. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Pitman, |
| Date of publication, distribution, etc. | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 257p. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Published in association with Financial Times Management. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 590 ## - LOCAL NOTE (RLIN) | |
| a | 30.00 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 81042 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business and Management. |
| Source of heading or term | ukslc |
| 9 (RLIN) | 31536 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales & marketing |
| Source of heading or term | thema |
| 9 (RLIN) | 81043 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Financial Times Management. |
| 9 (RLIN) | 29251 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 161130 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | MARS |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10260651 |
| b | wgen |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 050906 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | - |
| -- | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Wexford Campus Library | Wexford Campus Library | Wexford General Lending | 06/09/2005 | 30.00 | 18 | 5 | 658.8 | 48098 | 05/12/2018 | 26/11/2018 | 1 | 30.00 | 03/07/2017 | General Lending |