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Strategic marketing / (Record no. 24431)

MARC details
000 -LEADER
fixed length control field 01466cam a22004694a 4500
001 - CONTROL NUMBER
control field BDZ0001847007
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201215154107.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 990216s2000 maua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 99010060
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070275430
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070275432
035 ## - SYSTEM CONTROL NUMBER
System control number (DLC)99010060
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- StDuBDSZ
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Item number .C72 2000
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source thema
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
9 (RLIN) 15203
245 10 - TITLE STATEMENT
Title Strategic marketing /
Statement of responsibility, etc. David W. Cravens.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Irwin/McGraw-Hill,
Date of publication, distribution, etc. c2000.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 752 p. :
Other physical details ill. ;
Dimensions 25 cm.
490 1# - SERIES STATEMENT
Series statement The Irwin/McGraw-Hill series in marketing
500 ## - GENERAL NOTE
General note CW016
500 ## - GENERAL NOTE
General note CW093, CW095, CW121
500 ## - GENERAL NOTE
General note CW018
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
590 ## - LOCAL NOTE (RLIN)
a 50.00
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
Form subdivision Case studies
9 (RLIN) 81201
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Decision making
9 (RLIN) 5380
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
9 (RLIN) 5381
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
9 (RLIN) 81202
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Irwin/McGraw-Hill series in marketing.
9 (RLIN) 26712
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/mh023/99010060.html">http://www.loc.gov/catdir/description/mh023/99010060.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/mh022/99010060.html">http://www.loc.gov/catdir/toc/mh022/99010060.html</a>
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 160808
903 ## - LOCAL DATA ELEMENT C, LDC (RLIN)
a MARS
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10261072
b wgen
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 050908
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Wexford Campus Library Wexford Campus Library Wexford General Lending 08/09/2005 50.00 13 2 658.8 48084 03/07/2017 1 50.00 03/07/2017 General Lending

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