MARC details
000 -LEADER |
fixed length control field |
01466cam a22004694a 4500 |
001 - CONTROL NUMBER |
control field |
BDZ0001847007 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20201215154107.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
990216s2000 maua b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
99010060 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780070275430 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0070275432 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(DLC)99010060 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
-- |
StDuBDSZ |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
Item number |
.C72 2000 |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJS |
Source |
thema |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Cravens, David W. |
9 (RLIN) |
15203 |
245 10 - TITLE STATEMENT |
Title |
Strategic marketing / |
Statement of responsibility, etc. |
David W. Cravens. |
250 ## - EDITION STATEMENT |
Edition statement |
6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston : |
Name of publisher, distributor, etc. |
Irwin/McGraw-Hill, |
Date of publication, distribution, etc. |
c2000. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvi, 752 p. : |
Other physical details |
ill. ; |
Dimensions |
25 cm. |
490 1# - SERIES STATEMENT |
Series statement |
The Irwin/McGraw-Hill series in marketing |
500 ## - GENERAL NOTE |
General note |
CW016 |
500 ## - GENERAL NOTE |
General note |
CW093, CW095, CW121 |
500 ## - GENERAL NOTE |
General note |
CW018 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
590 ## - LOCAL NOTE (RLIN) |
a |
50.00 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management |
Form subdivision |
Case studies |
9 (RLIN) |
81201 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Decision making |
9 (RLIN) |
5380 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management |
9 (RLIN) |
5381 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales & marketing |
Source of heading or term |
thema |
9 (RLIN) |
81202 |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Irwin/McGraw-Hill series in marketing. |
9 (RLIN) |
26712 |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/description/mh023/99010060.html">http://www.loc.gov/catdir/description/mh023/99010060.html</a> |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/mh022/99010060.html">http://www.loc.gov/catdir/toc/mh022/99010060.html</a> |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
160808 |
903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
a |
MARS |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10261072 |
b |
wgen |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
050908 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
0 |