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Marketing research / (Record no. 24433)

MARC details
000 -LEADER
fixed length control field 01138nam a2200385 a 4500
001 - CONTROL NUMBER
control field BDZ0005709734
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201215154107.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040622s2003 maua f b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780618000623:
Terms of availability £28.95
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0618000623
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source thema
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Parasuraman, A.
9 (RLIN) 81205
245 10 - TITLE STATEMENT
Title Marketing research /
Statement of responsibility, etc. A. Parasuraman, Dhruv Grewal, R. Krishnan.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. Houghton Mifflin,
Date of publication, distribution, etc. 2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 643 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 27 cm.
500 ## - GENERAL NOTE
General note CW016
500 ## - GENERAL NOTE
General note CW093, CW095, CW121
500 ## - GENERAL NOTE
General note CW018
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
590 ## - LOCAL NOTE (RLIN)
a 40.00
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
9 (RLIN) 5385
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
9 (RLIN) 31536
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
9 (RLIN) 81206
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Krishnan, R.
Fuller form of name (Ramu)
9 (RLIN) 10012
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Grewal, Dhruv.
9 (RLIN) 29535
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 160808
903 ## - LOCAL DATA ELEMENT C, LDC (RLIN)
a MARS
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10261096
b multi
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 2
Cataloger's initials, CIN (RLIN) 050908
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type Checked out Date last checked out
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 15/07/2010 40.00 16 8 658.83 62451 03/07/2017 1 40.00 03/07/2017 General Lending    
    Dewey Decimal Classification     Wexford Campus Library Wexford Campus Library Wexford General Lending 08/09/2005 40.00 4 4 658.83 48079 03/07/2017 1 40.00 03/07/2017 General Lending 13/12/2010 18/04/2007

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