MARC details
000 -LEADER |
fixed length control field |
01535nam a2200469 a 4500 |
001 - CONTROL NUMBER |
control field |
BDZ0001444831 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20201215154109.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
980903s2000 enkahbcf b 001|0|eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780139229640: |
Terms of availability |
£24.95 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0139229647 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Language of cataloging |
eng |
Transcribing agency |
StDuBDS |
Modifying agency |
StDuBDSZ |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Item number |
.M29 2000 |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
BUS |
Source |
ukslc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJ |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJSM |
Source |
thema |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Malhotra, Naresh K. |
9 (RLIN) |
24815 |
245 10 - TITLE STATEMENT |
Title |
Marketing research : |
Remainder of title |
an applied approach / |
Statement of responsibility, etc. |
Naresh Malhotra, David Birks. |
250 ## - EDITION STATEMENT |
Edition statement |
European ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Harlow : |
Name of publisher, distributor, etc. |
Financial Times Prentice Hall, |
Date of publication, distribution, etc. |
2000. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvi, 731p. : |
Other physical details |
ill., facsims., map, ports. ; |
Dimensions |
27 cm. |
490 #0 - SERIES STATEMENT |
Series statement |
Prentice Hall international editions. |
500 ## - GENERAL NOTE |
General note |
CW838 |
500 ## - GENERAL NOTE |
General note |
CD-ROM in pocket. |
500 ## - GENERAL NOTE |
General note |
Accompanied by : Instructor's manual and Powerpoint slides CD-ROM. |
500 ## - GENERAL NOTE |
General note |
CW037 |
500 ## - GENERAL NOTE |
General note |
CW018 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
534 ## - ORIGINAL VERSION NOTE |
Introductory phrase |
Original 3rd ed. entitled : |
Main entry of original |
Marketing research : an applied orientation |
Publication, distribution, etc. of original |
Naresh K. Malhotra |
590 ## - LOCAL NOTE (RLIN) |
a |
40.00 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing research. |
9 (RLIN) |
5385 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business and Management. |
Source of heading or term |
ukslc |
9 (RLIN) |
31536 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business & Management |
Source of heading or term |
thema |
9 (RLIN) |
81242 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Market research |
Source of heading or term |
thema |
9 (RLIN) |
81243 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Birks, David F. |
9 (RLIN) |
29128 |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
160808 |
903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
a |
MARS |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10261242 |
b |
multi |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
050912 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
0 |