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Marketing research : (Record no. 24448)

MARC details
000 -LEADER
fixed length control field 01535nam a2200469 a 4500
001 - CONTROL NUMBER
control field BDZ0001444831
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201215154109.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980903s2000 enkahbcf b 001|0|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780139229640:
Terms of availability £24.95
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0139229647
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Item number .M29 2000
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJ
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSM
Source thema
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
9 (RLIN) 24815
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title an applied approach /
Statement of responsibility, etc. Naresh Malhotra, David Birks.
250 ## - EDITION STATEMENT
Edition statement European ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow :
Name of publisher, distributor, etc. Financial Times Prentice Hall,
Date of publication, distribution, etc. 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 731p. :
Other physical details ill., facsims., map, ports. ;
Dimensions 27 cm.
490 #0 - SERIES STATEMENT
Series statement Prentice Hall international editions.
500 ## - GENERAL NOTE
General note CW838
500 ## - GENERAL NOTE
General note CD-ROM in pocket.
500 ## - GENERAL NOTE
General note Accompanied by : Instructor's manual and Powerpoint slides CD-ROM.
500 ## - GENERAL NOTE
General note CW037
500 ## - GENERAL NOTE
General note CW018
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
534 ## - ORIGINAL VERSION NOTE
Introductory phrase Original 3rd ed. entitled :
Main entry of original Marketing research : an applied orientation
Publication, distribution, etc. of original Naresh K. Malhotra
590 ## - LOCAL NOTE (RLIN)
a 40.00
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
9 (RLIN) 5385
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
9 (RLIN) 31536
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Management
Source of heading or term thema
9 (RLIN) 81242
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market research
Source of heading or term thema
9 (RLIN) 81243
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Birks, David F.
9 (RLIN) 29128
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 160808
903 ## - LOCAL DATA ELEMENT C, LDC (RLIN)
a MARS
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10261242
b multi
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 050912
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Wexford Campus Library Wexford Campus Library Wexford General Lending 12/09/2005 40.00 33 7 658.83 48116 19/02/2020 13/02/2020 1 40.00 03/07/2017 General Lending
    Dewey Decimal Classification     Wicklow Campus Library Wicklow Campus Library Wicklow County Campus Lending 13/07/2010 40.00 4 4 658.83 62472 03/07/2017   1 40.00 03/07/2017 General Lending

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