Service quality and customer retention : (Record no. 24603)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01840nam a2200265 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 051013s uk 000 0 eng d |
| 100 01 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Venetis, Karin A. |
| 9 (RLIN) | 81697 |
| 245 10 - TITLE STATEMENT | |
| Title | Service quality and customer retention : |
| Remainder of title | building long-term relationships |
| Medium | [Journal article] / |
| Statement of responsibility, etc. | Karin A. Venetis, Pervez N. Ghauri |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | MCB University Press. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Web resource. |
| 490 #0 - SERIES STATEMENT | |
| Series statement | Readings in the Management & Marketing of Services selected by Rita Byrne. |
| 500 ## - GENERAL NOTE | |
| General note | From: European Journal of Marketing , Volume 38 Number 11/12, Nov. 2004, p.1577-1598 |
| 500 ## - GENERAL NOTE | |
| General note | The library does not hold this article in hardcopy format. |
| 500 ## - GENERAL NOTE | |
| General note | CW083, CW121 |
| 500 ## - GENERAL NOTE | |
| General note | CW838 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Publisher's abstract: The study extends the existing knowledge by taking a relationship perspective to study the effect of service quality on customer retention. We integrate business-to-business marketing literature with service quality literature to develop a model to capture relationship commitment and other influencing factors. The model is improved with help of semi-structured interviews which is later tested through a survey of 241 companies in the advertising sector. Findings indicate that service quality indeed contributes to the long-term relationships and customer retention. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | Mode of access: World Wide Web. (IT Carlow users only) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ghauri, Pervez N. |
| 9 (RLIN) | 81698 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ezproxy.itcarlow.ie/login?url=https://www.emerald.com/10.1108/03090560410560254">https://ezproxy.itcarlow.ie/login?url=https://www.emerald.com/10.1108/03090560410560254</a> |
| Link text | Read this article online via the Emerald Fulltext Database |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Link text | Send a message to library staff if access to this online resource is unavailable |
| Uniform Resource Identifier | <a href="mailto:libdesk@itcarlow.ie?subject=Resource%20unavailable ">mailto:libdesk@itcarlow.ie?subject=Resource%20unavailable </a> |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 160106 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10262829 |
| b | net |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 1 |
| Cataloger's initials, CIN (RLIN) | 051013 |
| First Date, FD (RLIN) | d |
| Local | m |
| -- | - |
| -- | 0 |
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