MARC details
000 -LEADER |
fixed length control field |
01409cam a2200481 a 4500 |
001 - CONTROL NUMBER |
control field |
BDZ0006194239 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20201215154153.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
050415s2005 njuab b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2004050148 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780131968547 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0131469193 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Modifying agency |
Uk |
-- |
StDuBDSZ |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJ |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJMV7 |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJS |
Source |
thema |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.848 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Keegan, Warren J. |
Fuller form of name |
(Warren Joseph) |
Dates associated with a name |
1936- |
9 (RLIN) |
31145 |
245 10 - TITLE STATEMENT |
Title |
Global marketing / |
Statement of responsibility, etc. |
Warren J. Keegan, Mark C. Green. |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
Name of publisher, distributor, etc. |
Pearson/Prentice Hall, |
Date of publication, distribution, etc. |
c2005. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xx, 636 p. : |
Other physical details |
ill. (some col.), col. maps ; |
Dimensions |
28 cm. |
500 ## - GENERAL NOTE |
General note |
CW958 |
500 ## - GENERAL NOTE |
General note |
CW037, CW100, CW101, CW127 |
500 ## - GENERAL NOTE |
General note |
CW828 |
500 ## - GENERAL NOTE |
General note |
CW018 |
500 ## - GENERAL NOTE |
General note |
CW838 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and indexes. |
590 ## - LOCAL NOTE (RLIN) |
a |
59.68 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Export marketing. |
9 (RLIN) |
3610 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business & Management |
Source of heading or term |
thema |
9 (RLIN) |
82146 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales & marketing management |
Source of heading or term |
thema |
9 (RLIN) |
82147 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales & marketing |
Source of heading or term |
thema |
9 (RLIN) |
82148 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Green, Mark C. |
9 (RLIN) |
26416 |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
141014 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10263858 |
b |
multi |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
2 |
Cataloger's initials, CIN (RLIN) |
051101 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
0 |