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Global marketing / (Record no. 24705)

MARC details
000 -LEADER
fixed length control field 01409cam a2200481 a 4500
001 - CONTROL NUMBER
control field BDZ0006194239
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201215154153.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050415s2005 njuab b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004050148
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131968547
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131469193
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Modifying agency Uk
-- StDuBDSZ
042 ## - AUTHENTICATION CODE
Authentication code pcc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJ
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJMV7
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source thema
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keegan, Warren J.
Fuller form of name (Warren Joseph)
Dates associated with a name 1936-
9 (RLIN) 31145
245 10 - TITLE STATEMENT
Title Global marketing /
Statement of responsibility, etc. Warren J. Keegan, Mark C. Green.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Pearson/Prentice Hall,
Date of publication, distribution, etc. c2005.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 636 p. :
Other physical details ill. (some col.), col. maps ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note CW958
500 ## - GENERAL NOTE
General note CW037, CW100, CW101, CW127
500 ## - GENERAL NOTE
General note CW828
500 ## - GENERAL NOTE
General note CW018
500 ## - GENERAL NOTE
General note CW838
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
590 ## - LOCAL NOTE (RLIN)
a 59.68
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing.
9 (RLIN) 3610
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Management
Source of heading or term thema
9 (RLIN) 82146
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing management
Source of heading or term thema
9 (RLIN) 82147
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
9 (RLIN) 82148
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Green, Mark C.
9 (RLIN) 26416
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 141014
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10263858
b multi
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 2
Cataloger's initials, CIN (RLIN) 051101
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type Date last checked out
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 20/04/2006 65.27 13 5 658.848 50591 03/07/2017 1 65.27 03/07/2017 General Lending  
    Dewey Decimal Classification     Wexford Campus Library Wexford Campus Library Wexford General Lending 01/11/2005 59.68 3 1 658.848 48501 22/02/2018 1 59.68 03/07/2017 General Lending 15/02/2018

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