MARC details
000 -LEADER |
fixed length control field |
01359nam a2200409 a 4500 |
001 - CONTROL NUMBER |
control field |
BDZ0001718839 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20201215154227.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
990624s1999 enka f b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
00551204 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780750644822: |
Terms of availability |
£17.99 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0750644826 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Transcribing agency |
StDuBDS |
Modifying agency |
StDuBDSZ |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
Item number |
.D78 1999 |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
BUS |
Source |
ukslc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJMV7 |
Source |
thema |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Drummond, Graeme. |
9 (RLIN) |
82861 |
245 10 - TITLE STATEMENT |
Title |
Strategic marketing : |
Remainder of title |
planning and control / |
Statement of responsibility, etc. |
Graeme Drummond, John Ensor. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Oxford : |
Name of publisher, distributor, etc. |
Butterworth-Heinemann, |
Date of publication, distribution, etc. |
1999. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiii, 176p. : |
Other physical details |
ill. ; |
Dimensions |
25 cm. |
500 ## - GENERAL NOTE |
General note |
"Student"--Cover. |
500 ## - GENERAL NOTE |
General note |
"Published in association with The Chartered Institute of Marketing." |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
590 ## - LOCAL NOTE (RLIN) |
a |
30.00 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management |
9 (RLIN) |
5381 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Decision making |
9 (RLIN) |
5380 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business and Management. |
Source of heading or term |
ukslc |
9 (RLIN) |
31536 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales & marketing management |
Source of heading or term |
thema |
9 (RLIN) |
82862 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ensor, John. |
9 (RLIN) |
82863 |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Chartered Institute of Marketing. |
9 (RLIN) |
24296 |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Marketing series (London, England). |
Name of part/section of a work |
Student |
9 (RLIN) |
25573 |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
160808 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10265521 |
b |
wgen |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
051117 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
0 |