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Strategic marketing : (Record no. 24870)

MARC details
000 -LEADER
fixed length control field 01359nam a2200409 a 4500
001 - CONTROL NUMBER
control field BDZ0001718839
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201215154227.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 990624s1999 enka f b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 00551204
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750644822:
Terms of availability £17.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750644826
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Item number .D78 1999
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJMV7
Source thema
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Drummond, Graeme.
9 (RLIN) 82861
245 10 - TITLE STATEMENT
Title Strategic marketing :
Remainder of title planning and control /
Statement of responsibility, etc. Graeme Drummond, John Ensor.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. Butterworth-Heinemann,
Date of publication, distribution, etc. 1999.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 176p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note "Student"--Cover.
500 ## - GENERAL NOTE
General note "Published in association with The Chartered Institute of Marketing."
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
590 ## - LOCAL NOTE (RLIN)
a 30.00
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
9 (RLIN) 5381
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Decision making
9 (RLIN) 5380
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
9 (RLIN) 31536
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing management
Source of heading or term thema
9 (RLIN) 82862
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ensor, John.
9 (RLIN) 82863
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Chartered Institute of Marketing.
9 (RLIN) 24296
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing series (London, England).
Name of part/section of a work Student
9 (RLIN) 25573
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 160808
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10265521
b wgen
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 051117
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Wexford Campus Library Wexford Campus Library Wexford General Lending 17/11/2005 30.00 9 1 658.802 48120 03/07/2017 1 30.00 03/07/2017 General Lending

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