MARC details
000 -LEADER |
fixed length control field |
02234cam a2200433 a 4500 |
001 - CONTROL NUMBER |
control field |
BDZ0007828111 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20201209145015.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
070531s2007 ie a b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780717142019: |
Terms of availability |
No price |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0717142019 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)144595943 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
IeDuTC |
Language of cataloging |
eng |
Transcribing agency |
IeDuTC |
Modifying agency |
Uk |
-- |
StDuBDSZ |
042 ## - AUTHENTICATION CODE |
Authentication code |
ukscp |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Rogan, Donal. |
9 (RLIN) |
27996 |
245 10 - TITLE STATEMENT |
Title |
Marketing : |
Remainder of title |
an introduction for students in Ireland / |
Statement of responsibility, etc. |
Donal Rogan. |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Dublin : |
Name of publisher, distributor, etc. |
Gill & Macmillan, |
Date of publication, distribution, etc. |
2007. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
ix, 492 p. : |
Other physical details |
ill. ; |
Dimensions |
25 cm. |
500 ## - GENERAL NOTE |
General note |
CW018 |
500 ## - GENERAL NOTE |
General note |
Previous ed.: 2003. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
[Part 1: Marketing: The Customer and the Business] Chapter 1: Putting the Customer at the Centre -- Chapter 2: Marketing and Enterprise Development -- Case Study: Nicholas Mosse Pottery |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
[Part 2: The Market] Chapter 3: The Forces in the Irish Marketing Environment -- Chapter 4: Marketing Research -- Chapter 5: Market Segmentation, Targeting, and Positioning -- Chapter 6: Understanding Consumer Behaviour -- Case Studies: The Irish Chocolate Company, Roma Pasta |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
[Part 3: The Marketing Mix] Chapter 7: The Product -- Chapter 8: Pricing Decisions -- Chapter 9: Marketing Communication -- Chapter 10: Marketing ChannelsCase Studies: Jacobs Fruitfield, Smithwicks (updated) |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
[Part 4: Marketing Applications] Chapter 11: The Marketing of Services -- Chapter 12: International Marketing -- Chapter 13: Business-to-Business Marketing -- Chapter 14: Marketing for Non-Profit Organisations -- Case Studies: Jameson Irish Whiskey, Kingspan Cheeverstown Industries. |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
[Part 5: Marketing Strategy and Planning] Chapter 15: Marketing Strategy and Planning -- Case Studies: Newbridge Silverware (updated), Glenisk (update. |
590 ## - LOCAL NOTE (RLIN) |
a |
41.28 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
Geographic subdivision |
Ireland |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
170428 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10310307 |
b |
multi |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
10 |
Cataloger's initials, CIN (RLIN) |
070618 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
0 |