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Marketing : (Record no. 29278)

MARC details
000 -LEADER
fixed length control field 02234cam a2200433 a 4500
001 - CONTROL NUMBER
control field BDZ0007828111
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201209145015.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070531s2007 ie a b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780717142019:
Terms of availability No price
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0717142019
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)144595943
040 ## - CATALOGING SOURCE
Original cataloging agency IeDuTC
Language of cataloging eng
Transcribing agency IeDuTC
Modifying agency Uk
-- StDuBDSZ
042 ## - AUTHENTICATION CODE
Authentication code ukscp
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rogan, Donal.
9 (RLIN) 27996
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction for students in Ireland /
Statement of responsibility, etc. Donal Rogan.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Dublin :
Name of publisher, distributor, etc. Gill & Macmillan,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 492 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note CW018
500 ## - GENERAL NOTE
General note Previous ed.: 2003.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note [Part 1: Marketing: The Customer and the Business] Chapter 1: Putting the Customer at the Centre -- Chapter 2: Marketing and Enterprise Development -- Case Study: Nicholas Mosse Pottery
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note [Part 2: The Market] Chapter 3: The Forces in the Irish Marketing Environment -- Chapter 4: Marketing Research -- Chapter 5: Market Segmentation, Targeting, and Positioning -- Chapter 6: Understanding Consumer Behaviour -- Case Studies: The Irish Chocolate Company, Roma Pasta
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note [Part 3: The Marketing Mix] Chapter 7: The Product -- Chapter 8: Pricing Decisions -- Chapter 9: Marketing Communication -- Chapter 10: Marketing ChannelsCase Studies: Jacobs Fruitfield, Smithwicks (updated)
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note [Part 4: Marketing Applications] Chapter 11: The Marketing of Services -- Chapter 12: International Marketing -- Chapter 13: Business-to-Business Marketing -- Chapter 14: Marketing for Non-Profit Organisations -- Case Studies: Jameson Irish Whiskey, Kingspan Cheeverstown Industries.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note [Part 5: Marketing Strategy and Planning] Chapter 15: Marketing Strategy and Planning -- Case Studies: Newbridge Silverware (updated), Glenisk (update.
590 ## - LOCAL NOTE (RLIN)
a 41.28
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision Ireland
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170428
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10310307
b multi
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 10
Cataloger's initials, CIN (RLIN) 070618
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type Date last checked out Source of acquisition
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 18/06/2007 30.61 53 11 658.8 54132 03/07/2017 1 30.61 03/07/2017 General Lending    
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 13/01/2011 41.28 31 22 658.8 64287 31/10/2017 1 41.28 03/07/2017 General Lending 14/10/2017  
    Dewey Decimal Classification     Wexford Campus Library Carlow Campus Library Wexford General Lending 10/08/2007 41.28 28 49 658.8 54699 12/07/2022 1 41.28 03/07/2017 General Lending 27/02/2020  
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 31/08/2018 41.28 1   658.8 84245 13/12/2018   41.28 31/08/2018 General Lending 03/12/2018 Donation
    Dewey Decimal Classification     Wexford Campus Library Wexford Campus Library Wexford General Lending 10/08/2007 41.28 32 32 658.8 54698 15/11/2018 1 41.28 03/07/2017 General Lending 23/10/2018  
    Dewey Decimal Classification     Wexford Campus Library Wexford Campus Library Wexford General Lending 02/07/2008 36.25 39 38 658.8 57272 02/11/2018 1 36.25 03/07/2017 General Lending 23/10/2018  
    Dewey Decimal Classification     Wexford Campus Library Wexford Campus Library Wexford General Lending 14/07/2015 41.28 8 6 658.8 78246 29/10/2019 1 41.28 03/07/2017 General Lending 22/10/2019  
    Dewey Decimal Classification     Wexford Campus Library Wexford Campus Library Wexford General Lending 26/11/2015 30.00 4 3 658.8 77395 26/03/2019 1 30.00 03/07/2017 General Lending 20/03/2019  
    Dewey Decimal Classification     Wexford Campus Library Wexford Campus Library Wexford General Lending 04/07/2018 41.28 6 8 658.8 84012 07/10/2019 1 41.28 03/07/2017 General Lending 30/09/2019 d
    Dewey Decimal Classification     Wicklow Campus Library Wicklow Campus Library Wicklow County Campus Lending 18/11/2008 36.25 13 12 658.8 58072 23/01/2018 1 36.25 03/07/2017 General Lending 07/12/2017  
    Dewey Decimal Classification     Wicklow Campus Library Wicklow Campus Library Wicklow County Campus Lending 13/05/2015 41.28 5 5 658.8 78160 09/01/2018 1 41.28 03/07/2017 General Lending 07/12/2017  

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