MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03149cam a2200505 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BDZ0008091942 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201209145048.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080229s2009 njua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780131357976: |
| Terms of availability |
£47.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0131357972 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
UkOxU |
| -- |
Uk |
| -- |
StDuBDSZ |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJMV7 |
| Source |
thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 9 (RLIN) |
14638 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing management / |
| Statement of responsibility, etc. |
Philip Kotler, Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
International ed., 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River, NJ : |
| Name of publisher, distributor, etc. |
Pearson/Prentice Hall, |
| Date of publication, distribution, etc. |
c2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
816 p. : |
| Other physical details |
ill. (chiefly col.) ; |
| Dimensions |
28 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
CW_IAA |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 2006. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Pearson international edition"--Cover. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[PART 1: UNDERSTANDING MARKETING MANAGEMENT] Chapter 1: Defining Marketing for the 21st Century -- Chapter 2: Developing Marketing Strategies and Plans |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[PART 2: CAPTURING MARKETING INSIGHTS] Chapter 3: Gathering Information and Scanning the Environment -- Chapter 4: Conducting Marketing Research and Forecasting Demand |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[PART 3: CONNECTING WITH CUSTOMERS] Chapter 5: Creating Customer Value, Satisfaction, and Loyalty -- Chapter 6: Analyzing Consumer Markets -- Chapter 7: Analyzing Business Markets -- Chapter 8: Identifying Market Segments and Targets |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[PART 4: BUILDING STRONG BRANDS] Chapter 9: Creating Brand Equity -- Chapter 10: Crafting the Brand Positioning -- Chapter 11: Dealing with Competition. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[PART 5: SHAPING THE MARKET OFFERINGS] Chapter 12: Setting Product Strategy -- Chapter 13: Designing and Managing Services -- Chapter 14: Developing Pricing Strategies and Programs |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[PART 6: DELIVERING VALUE] Chapter 15: Designing and Managing Integrated Marketing Channels -- Chapter 16: Managing Retailing, Wholesaling, and Logistics |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[PART 7: COMMUNICATING VALUE] Chapter 17: Designing and Managing Integrated Marketing Communications -- Chapter 18: Managing Mass Communications: Advertising, Sales Promotions, Events, and Public Relations -- Chapter 19: Managing Personal Communications: Direct and Interactive Marketing and Personal Selling |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[PART 8: CREATING SUCCESSFUL LONG-TERM GROWTH] Chapter 20: Introducing New Market Offerings -- Chapter 21: Tapping into Global Markets -- Chapter 22: Managing a Holistic Marketing Organization |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 9 (RLIN) |
5381 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing management |
| Source of heading or term |
thema |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keller, Kevin Lane, |
| Dates associated with a name |
1956- |
| 9 (RLIN) |
23725 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Link text |
View publisher description & Companion Website |
| Uniform Resource Identifier |
<a href="http://www.pearsonhighered.com/kotler">http://www.pearsonhighered.com/kotler</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Link text |
Send a message to library staff if access to this online resource is unavailable |
| Uniform Resource Identifier |
<a href="mailto:libdesk@itcarlow.ie?subject=Resource%20unavailable">mailto:libdesk@itcarlow.ie?subject=Resource%20unavailable</a> |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170209 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10332479 |
| b |
wgen |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
080714 |
| First Date, FD (RLIN) |
- |
| Local |
a |
| -- |
- |
| -- |
0 |