MARC details
000 -LEADER |
fixed length control field |
02789cam a2200469 a 4500 |
001 - CONTROL NUMBER |
control field |
BDZ0008673657 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190531160826.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
091022r20102001njua b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2009043730 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470317259 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0470317256 (Cloth) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(DLC)2009043730 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(DLC)2009043730 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(DLC)2009043730 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
YDX |
-- |
YDXCP |
-- |
DLC |
-- |
StDuBDSZ |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
Item number |
.A14 2010 |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJ |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJSM |
Source |
thema |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Aaker, David A. |
245 00 - TITLE STATEMENT |
Title |
Marketing research / |
Statement of responsibility, etc. |
David A. Aaker ... [et al.]. |
250 ## - EDITION STATEMENT |
Edition statement |
10th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Hoboken, NJ : |
Name of publisher, distributor, etc. |
John Wiley, |
Date of publication, distribution, etc. |
c2010. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvii, 798 p. : |
Other physical details |
ill. ; |
Dimensions |
27 cm. |
500 ## - GENERAL NOTE |
General note |
CW018 |
500 ## - GENERAL NOTE |
General note |
Includes index. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
A decision-making perspective on marketing intelligence -- Marketing research in practice -- The marketing research process -- Research design and implementation -- Secondary sources of marketing data -- Standardized sources of marketing data -- Marketing research on the Internet -- Information collection: qualitative and observational methods - Information from respondents: issues in data collection -- Information from respondents: survey methods -- Attitude measurement -- Designing the questionnaire -- Experimentation -- Sampling fundamentals -- Fundamentals of data analysis -- Hypothesis testing: basic concepts and tests of associations -- Hypothesis testing: means and proportions -- Correlation analysis and regression analysis -- Discriminant and canonical analysis -- Factor and cluster analysis --Multidimensional caling and conjoint analysis -- Presenting the results -- Traditional applications: product, price, distribution, and promtion -- Contemporary applications: competititve advantage, brand equity, customer satisfaction, and total quality management -- Emerging applications: database marketing, e-commerce, mobile marketing, social marketing -- experiential marketing, relationship marketing and customer intelligence. |
590 ## - LOCAL NOTE (RLIN) |
a |
57.00 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing research. |
9 (RLIN) |
5385 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business & Management |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Market research |
Source of heading or term |
thema |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Aaker, David A. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Aaker, David A. |
Title of a work |
Marketing research. |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="http://bcs.wiley.com/he-bcs/Books?action=index&itemId=0470524618&bcsId=5625">http://bcs.wiley.com/he-bcs/Books?action=index&itemId=0470524618&bcsId=5625</a> |
Link text |
Link to the COMPANION WEBSITE for this publication |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Link text |
Send a message to library staff if access to this online resource is unavailable. |
Uniform Resource Identifier |
<a href="mailto:libdesk@itcarlow.ie?subject=Resource%20unavailable">mailto:libdesk@itcarlow.ie?subject=Resource%20unavailable</a> |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
170222 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10393298 |
b |
multi |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
4 |
Cataloger's initials, CIN (RLIN) |
110907 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
0 |