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Marketing research / (Record no. 37432)

MARC details
000 -LEADER
fixed length control field 02789cam a2200469 a 4500
001 - CONTROL NUMBER
control field BDZ0008673657
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190531160826.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091022r20102001njua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009043730
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470317259
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470317256 (Cloth)
035 ## - SYSTEM CONTROL NUMBER
System control number (DLC)2009043730
035 ## - SYSTEM CONTROL NUMBER
System control number (DLC)2009043730
035 ## - SYSTEM CONTROL NUMBER
System control number (DLC)2009043730
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- YDXCP
-- DLC
-- StDuBDSZ
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Item number .A14 2010
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJ
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSM
Source thema
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
245 00 - TITLE STATEMENT
Title Marketing research /
Statement of responsibility, etc. David A. Aaker ... [et al.].
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, NJ :
Name of publisher, distributor, etc. John Wiley,
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 798 p. :
Other physical details ill. ;
Dimensions 27 cm.
500 ## - GENERAL NOTE
General note CW018
500 ## - GENERAL NOTE
General note Includes index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note A decision-making perspective on marketing intelligence -- Marketing research in practice -- The marketing research process -- Research design and implementation -- Secondary sources of marketing data -- Standardized sources of marketing data -- Marketing research on the Internet -- Information collection: qualitative and observational methods - Information from respondents: issues in data collection -- Information from respondents: survey methods -- Attitude measurement -- Designing the questionnaire -- Experimentation -- Sampling fundamentals -- Fundamentals of data analysis -- Hypothesis testing: basic concepts and tests of associations -- Hypothesis testing: means and proportions -- Correlation analysis and regression analysis -- Discriminant and canonical analysis -- Factor and cluster analysis --Multidimensional caling and conjoint analysis -- Presenting the results -- Traditional applications: product, price, distribution, and promtion -- Contemporary applications: competititve advantage, brand equity, customer satisfaction, and total quality management -- Emerging applications: database marketing, e-commerce, mobile marketing, social marketing -- experiential marketing, relationship marketing and customer intelligence.
590 ## - LOCAL NOTE (RLIN)
a 57.00
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
9 (RLIN) 5385
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Management
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market research
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Aaker, David A.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Aaker, David A.
Title of a work Marketing research.
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://bcs.wiley.com/he-bcs/Books?action=index&itemId=0470524618&bcsId=5625">http://bcs.wiley.com/he-bcs/Books?action=index&itemId=0470524618&bcsId=5625</a>
Link text Link to the COMPANION WEBSITE for this publication
856 41 - ELECTRONIC LOCATION AND ACCESS
Link text Send a message to library staff if access to this online resource is unavailable.
Uniform Resource Identifier <a href="mailto:libdesk@itcarlow.ie?subject=Resource%20unavailable">mailto:libdesk@itcarlow.ie?subject=Resource%20unavailable</a>
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170222
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10393298
b multi
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 4
Cataloger's initials, CIN (RLIN) 110907
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 18/01/2012 58.64 15 2 658.83 68564 16/11/2019 16/11/2019 1 58.64 03/07/2017 General Lending
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 18/01/2012 58.64 3 3 658.83 68565 08/05/2019 21/06/2016 1 58.64 03/07/2017 General Lending
    Dewey Decimal Classification     Wexford Campus Library Wexford Campus Library Wexford General Lending 07/09/2011 57.00 16 12 658.83 66344 10/12/2019 09/10/2018   57.00 03/07/2017 General Lending
    Dewey Decimal Classification     Wexford Campus Library Wexford Campus Library Wexford General Lending 07/09/2011 57.00 22 13 658.83 66345 12/12/2019 06/12/2019   57.00 03/07/2017 General Lending

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