MARC details
000 -LEADER |
fixed length control field |
02340cam a2200505 a 4500 |
001 - CONTROL NUMBER |
control field |
430056958 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190531161539.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120329s2011 000 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2010004242 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0415471184 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780415471183 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0415471176 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780415471176 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780415471183: |
Terms of availability |
£32.99 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)430056958 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
YDX |
-- |
BTCTA |
-- |
YDXCP |
-- |
BWK |
-- |
BWX |
-- |
CDX |
-- |
LML |
-- |
OKU |
-- |
UKMGB |
-- |
BDX |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJSM |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJSP |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
JNM |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJSA |
Source |
thema |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.2072 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Daymon, Christine. |
245 10 - TITLE STATEMENT |
Title |
Qualitative research methods in public relations and marketing communications / |
Statement of responsibility, etc. |
Christine Daymon and Immy Holloway. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York, NY : |
Name of publisher, distributor, etc. |
Routledge, |
Date of publication, distribution, etc. |
2011. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xi, 397 p. ; |
Dimensions |
25 cm. ; |
Accompanying material |
pbk. |
500 ## - GENERAL NOTE |
General note |
CW808 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access to participants -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off. |
590 ## - LOCAL NOTE (RLIN) |
a |
46.04 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Corporations |
General subdivision |
Public relations |
-- |
Research |
-- |
Methodology |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Public relations |
General subdivision |
Research |
-- |
Methodology |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing research |
General subdivision |
Methodology |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Qualitative research. |
9 (RLIN) |
9877 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business and Management. |
Source of heading or term |
ukslc |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Market research |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Public relations |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Higher & further education, tertiary education |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
Source of heading or term |
thema |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Holloway, Immy. |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
170206 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10406566 |
b |
cgen |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
120329 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
0 |