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Qualitative research methods in public relations and marketing communications / (Record no. 38736)

MARC details
000 -LEADER
fixed length control field 02340cam a2200505 a 4500
001 - CONTROL NUMBER
control field 430056958
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190531161539.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120329s2011 000 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010004242
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415471184 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415471183 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415471176
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415471176
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415471183:
Terms of availability £32.99
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)430056958
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- YDXCP
-- BWK
-- BWX
-- CDX
-- LML
-- OKU
-- UKMGB
-- BDX
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSM
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSP
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code JNM
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSA
Source thema
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2072
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Daymon, Christine.
245 10 - TITLE STATEMENT
Title Qualitative research methods in public relations and marketing communications /
Statement of responsibility, etc. Christine Daymon and Immy Holloway.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, NY :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 397 p. ;
Dimensions 25 cm. ;
Accompanying material pbk.
500 ## - GENERAL NOTE
General note CW808
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access to participants -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off.
590 ## - LOCAL NOTE (RLIN)
a 46.04
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Corporations
General subdivision Public relations
-- Research
-- Methodology
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
General subdivision Research
-- Methodology
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
General subdivision Methodology
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Qualitative research.
9 (RLIN) 9877
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market research
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Higher & further education, tertiary education
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Holloway, Immy.
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170206
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10406566
b cgen
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 120329
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 29/03/2012 46.04 1 1 659.2072 68670 29/01/2013 03/07/2017 06/06/2012 1 46.04 03/07/2017 General Lending
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 29/03/2012 46.04 14 9 659.2072 68671   10/12/2019 09/12/2019 1 46.04 03/07/2017 General Lending
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 29/03/2012 46.04 9 2 659.2072 68672   24/02/2020 12/02/2020 1 46.04 03/07/2017 General Lending

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