MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01627cam a2200373 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120524s2011 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2010019109 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780240812564 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0240812565 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780240812564 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
JBCT |
| Source |
thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
384 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Medoff, Norman J. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Electronic media : |
| Remainder of title |
then, now, and later / |
| Statement of responsibility, etc. |
Norman J. Medoff, Barbara K. Kaye. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Burlington, MA : |
| Name of publisher, distributor, etc. |
Focal Press, |
| Date of publication, distribution, etc. |
c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 306 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. ; |
| Accompanying material |
pbk. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Tuning in to electronic media -- Radio / Norman J. Medoff, Dale Hoskins, Gregory D. Newton -- Television -- Cable, satellite, and other delivery systems -- The Internet -- Programming -- Advertising -- Audience measurement -- Business and ownership / Norman J. Medoff, Gregory Pitts -- Operating, producing, and distribution -- The feature film and videogame industries / Ross Helford, Brant Guillory, Norman J. Medoff -- Regulation, legal issues, and ethics -- Media effects -- Personal/social media : the future. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| a |
37.18 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Broadcasting |
| General subdivision |
History |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
History |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Digital media |
| General subdivision |
History |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Telecommunication |
| General subdivision |
History |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Multimedia systems. |
| 9 (RLIN) |
9383 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Digital media. |
| 9 (RLIN) |
9836 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Digital communications. |
| 9 (RLIN) |
2884 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Media studies |
| Source of heading or term |
thema |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kaye, Barbara K. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
150526 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10410788 |
| b |
cgen |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
120524 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |