MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02406nam a2200481 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BDZ0007982685 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190531161612.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080421s2010 enkac f 001 0 eng|d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2009025220 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470319925: |
| Terms of availability |
£34.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470319925 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470319925 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)234440839 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Transcribing agency |
StDuBDS |
| Modifying agency |
StDuBDSZ |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Item number |
.D34 2010 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Source |
ukslc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJ |
| Source |
thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dahlén, Micael. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing communications : |
| Remainder of title |
a brand narrative approach / |
| Statement of responsibility, etc. |
Micael Dahlén, Fredrik Lange, Terry Smith. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chichester : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 584 p. : |
| Other physical details |
col. ill., col. ports. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Introduction to Marketing Communications] Introduction to Marketing Communications -- How Marketing Communications Works |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Analysis and Planning for Marketing Communications] Analysis of Target Markets -- Marketing Communications Effects and Objectives -- Marketing Communications Strategy and Planning -- Strategic Positioning -- Tactics and Techniques of Positioning |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Implementation and Control of Marketing Communications] Building Brand Equity -- Brand Narrative and Relational Management -- The Marketing Communications Mix -- Advertising Strategy -- Advertising Creativity -- Media Concepts and Media Planning -- Public Relations and Hybrid Marketing Communications -- Sales and Sales Promotion -- Beyond Traditional Marketing Communications -- Evaluating Marketing |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| a |
62.19 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing. |
| 9 (RLIN) |
2415 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management. |
| Source of heading or term |
ukslc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business & Management |
| Source of heading or term |
thema |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smith, Terry, |
| Dates associated with a name |
1955- |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lange, Fredrik. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Link text |
View Publisher Description & Connect to Companion Website |
| Uniform Resource Identifier |
<a href="http://eu.wiley.com/WileyCDA/WileyTitle/productCd-EHEP000943.html">http://eu.wiley.com/WileyCDA/WileyTitle/productCd-EHEP000943.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Link text |
Send a message to library staff if access to this online resource is unavailable |
| Uniform Resource Identifier |
<a href="mailto:libdesk@itcarlow.ie?subject=Resource%20unavailable">mailto:libdesk@itcarlow.ie?subject=Resource%20unavailable</a> |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
160808 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10417655 |
| b |
wgen |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
120919 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |