MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03478cam a2200373 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
121107s1997 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
96010225 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0875847374 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780875847375 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780875847375 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
ATQ |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
791.068 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 9 (RLIN) |
14638 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Standing room only : |
| Remainder of title |
strategies for marketing the performing arts / |
| Statement of responsibility, etc. |
Philip Kotler, Joanne Scheff. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
Harvard Business School Press, |
| Date of publication, distribution, etc. |
c1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 560 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. ; |
| Accompanying material |
pbk. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
CW_BXPAM_M |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Published in association with Americans for the Arts." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Defining the mission -- The performing arts -- A growing crisis? -- The marketing mind-set -- A promising answer: strategic market planning -- Understanding the performing arts market -- Understanding the performing arts audience -- Identifying market segments, selecting target markets, and positioning the offer -- Determining market size and desires: market research -- Identifying the competition and potential collaborators -- Developing the strategy -- Defining and positioning the product offering -- Pricing the performances for cost and value -- Managing, capacity, and ticket distribution systems -- Building audience and loyalty -- Delivering the message -- Formulating the communication strategy -- Developing effective advertising and sales promotion -- Improving image and visibility through public relations -- Designing and managing a market-effective organization and its volunteer programs -- Marketing plans, budges, implementation, and control -- Securing the future -- Attracting funds and other resources -- Audiences for now- audiences for the future. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
A complete and up-to-date sourcebook of marketing strategies and techniques for music, dance, opera, and theater organizations, Standing Room Only is an indispensable tool for performing arts managers, marketers, board members, fund-raisers, educators, donors, corporate sponsors, and consultants. Written by one of the world's leading marketing authorities and a well-known educator and consultant to the arts management community, the book will significantly help. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
performing arts organizations define their goals and improve their practices and impact - while ensuring that they remain true to their artistic and public missions. From cultivating an organizationwide marketing mind-set, doing market research, and understanding your target market to delivering an effective message, designing attractive offerings, managing volunteers, and sustaining viability through fund-raising, the book covers everything you need to know to put a |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
strategic marketing program in place and run it for the future. Standing Room Only offers dozens of examples of innovative and effective marketing strategies from performing arts organizations all over the world - strategies that will ensure that the performing arts will prosper in today's rapidly changing social, economic, and demographic climate. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| a |
49.40 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Performing arts |
| General subdivision |
Marketing |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Dance |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing |
| Source of heading or term |
thema |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Scheff, Joanne. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
160808 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10419378 |
| b |
wgen |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
121107 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |