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Services marketing : (Record no. 40055)

MARC details
000 -LEADER
fixed length control field 02465nam a2200481 a 4500
001 - CONTROL NUMBER
control field BDZ0007970815
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201209145333.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080219s2009 maua f b 001|0|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071263931:
Terms of availability £41.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071263934
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073380938
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073380933
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)175648148
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Item number .Z45 2009
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJ
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source thema
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Zeithaml, Valarie A.
245 10 - TITLE STATEMENT
Title Services marketing :
Remainder of title integrating customer focus across the firm.
250 ## - EDITION STATEMENT
Edition statement 5th ed. /
Remainder of edition statement Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, [Mass.] ;
-- London :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 708 p. :
Other physical details ill. ;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note CW838
500 ## - GENERAL NOTE
General note Previous ed.: 2006.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note [Part One Foundations for Services Marketing] Introduction to Services -- Conceptual Framework of the Book: The Gaps Model of Service Quality. [Part Two Focus on the Customer] Consumer Behavior in Services -- Customer Expectations of Service -- Customer Perceptions of Service. [Part Three Understanding Customer Requirements] Listening to Customers Through Research -- Building Customer Relationships -- Service Recovery. [Part Four Aligning Service Design and Standards] Service Development and Design -- Customer-Defined Service Standards -- Physical Evidence and the Servicescape. [Part Five Delivering and Performing Service] Employees' Roles in Service Delivery -- Customers' Roles in Service Delivery -- Delivering Service Through Intermediaries and Electronic Channels -- Managing Demand and Capacity. [Part Six Managing Service Promises] Integrated Services Marketing Communications -- Pricing of Services. [Part Seven Service and the Bottom Line] The Financial and Economic Impact of Service -- Cases -- Index.
590 ## - LOCAL NOTE (RLIN)
a 55.45
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer services.
9 (RLIN) 2749
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
General subdivision Marketing
9 (RLIN) 8960
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Management
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gremler, Dwayne D.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bitner, Mary Jo.
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 130820
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10420289
b wwgen
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 121130
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Wicklow Campus Library Wicklow Campus Library Wicklow County Campus Lending 30/11/2012 55.45     658.8 71558 03/07/2017 1 55.45 03/07/2017 General Lending

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