A study into brand management and consumer representation. (Record no. 40250)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00809nam a2200229 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130103s2012 ie 000 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | M61 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sheehy, Orla |
| 245 12 - TITLE STATEMENT | |
| Title | A study into brand management and consumer representation. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Carlow, |
| Date of publication, distribution, etc. | 2012. |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | 95 leaves + appendices : |
| Other physical details | ill. |
| 502 00 - DISSERTATION NOTE | |
| Dissertation note | Thesis (MB) - Institute of Technology, Carlow. |
| 502 00 - DISSERTATION NOTE | |
| Dissertation note | Thesis (MB) -- Submitted in partial fulfillment of the requirements for the degree of Master in Business, Institute of Technology, Carlow, 2012. |
| 590 ## - LOCAL NOTE (RLIN) | |
| a | Open access - item available at main desk. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Masters |
| Form subdivision | Theses |
| 9 (RLIN) | 30905 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business |
| Form subdivision | Theses. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MB Theses |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 160808 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10422250 |
| b | cthes |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 130103 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | - |
| -- | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Carlow Campus Library | Carlow Campus Library | Theses Collection | 03/01/2013 | 25 | M61 | 71716 | 27/01/2020 | 27/01/2020 | 1 | 0.00 | 03/07/2017 | Thesis |