MARC details
000 -LEADER |
fixed length control field |
03113cam a2200481 a 4500 |
001 - CONTROL NUMBER |
control field |
793503502 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20201209145415.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140225s2012 000 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2012019131 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
111840484X |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781118404843 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781118404843: |
Terms of availability |
No price |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)793503502 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Transcribing agency |
DLC |
Modifying agency |
YDXCP |
-- |
OCLCO |
-- |
SINLB |
-- |
BWK |
-- |
YNK |
-- |
BWX |
-- |
MNW |
-- |
CDX |
-- |
OCLCF |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJSP |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJE |
Source |
thema |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.202854678 |
245 00 - TITLE STATEMENT |
Title |
Share this : |
Remainder of title |
the social media handbook for PR professionals / |
Statement of responsibility, etc. |
Chartered Institute of Public Relations (CIPR) ; edited by Stephen Waddington. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Chichester : |
Name of publisher, distributor, etc. |
John Wiley & Sons, |
Date of publication, distribution, etc. |
2012. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiv, 245 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. ; |
Accompanying material |
cased. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
500 ## - GENERAL NOTE |
General note |
CW808 |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
[PART 1: Changing media, changing PR] Foreword / Jane Wilson -- Introduction / Stephen Waddington -- An introduction to social networks / Katy Howell |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
[Part 2: Planning] -- Kick-start your social media strategy / Simon Sanders -- What has Google ever done for PR? / Andrew Smith -- Integrating traditional and social media / Helen Nowicka -- Social media guidelines: creating freedom within a framework / Gemma Griffiths -- Open communication: psychology, ethics and etiquette / Becky McMichael |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
[Part 3: Networks] -- Facebook: a way to engage with your audiences / Robin Wilson -- Twitter: The unstoppable rise of microblogging / Alex Lacey -- LinkedIn: social networking for professionals / Matt Appleby -- Google+: better than Buzz? / Dan Tyte -- The business of blogging / Stephen Waddington |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
[Part 4: Online media relations] -- Modern media relations and social media newsrooms / Stuart Bruce -- Brands as media / Rob Brown -- The future of broadcast / Russell Goldsmith -- Media relations modernised -- Adam Parker -- Pitching using social media / Julio Romo |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
[Part 5: Monitoring and measurement] -- Real-time public relations / Philip Sheldrake -- Social media monitoring / Andrew Smith -- Measuring social media / Richard Bagnall |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
[Part 6: Skills] -- Skilling up for the future / Daljit Bhurji -- The future of PR education / Richard Bailey |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
[Part 7: Industry change] -- Employee engagement: how social media are changing internal communication / Rachel Miller -- Back to the future for public sector communications / Mark Pack -- Modernising public affairs for the Digital Age / Stuart Bruce -- Social media and the third sector / Simon Collister |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
[Part 8: The future] -- Here comes Web 3.0 and the Internet of things / Philip Sheldrake. |
590 ## - LOCAL NOTE (RLIN) |
a |
20.63 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Public relations. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Social media. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business and Management. |
Source of heading or term |
ukslc |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Public relations |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
E-commerce: business aspects |
Source of heading or term |
thema |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Waddington, Stephen. |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Chartered Institute of Public Relations. |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
160808 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10442121 |
b |
cgen |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
140225 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
0 |