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Share this : (Record no. 42129)

MARC details
000 -LEADER
fixed length control field 03113cam a2200481 a 4500
001 - CONTROL NUMBER
control field 793503502
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201209145415.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140225s2012 000 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012019131
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 111840484X
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118404843
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118404843:
Terms of availability No price
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)793503502
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDXCP
-- OCLCO
-- SINLB
-- BWK
-- YNK
-- BWX
-- MNW
-- CDX
-- OCLCF
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSP
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJE
Source thema
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.202854678
245 00 - TITLE STATEMENT
Title Share this :
Remainder of title the social media handbook for PR professionals /
Statement of responsibility, etc. Chartered Institute of Public Relations (CIPR) ; edited by Stephen Waddington.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chichester :
Name of publisher, distributor, etc. John Wiley & Sons,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 245 p. :
Other physical details ill. ;
Dimensions 24 cm. ;
Accompanying material cased.
500 ## - GENERAL NOTE
General note Includes index.
500 ## - GENERAL NOTE
General note CW808
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note [PART 1: Changing media, changing PR] Foreword / Jane Wilson -- Introduction / Stephen Waddington -- An introduction to social networks / Katy Howell
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note [Part 2: Planning] -- Kick-start your social media strategy / Simon Sanders -- What has Google ever done for PR? / Andrew Smith -- Integrating traditional and social media / Helen Nowicka -- Social media guidelines: creating freedom within a framework / Gemma Griffiths -- Open communication: psychology, ethics and etiquette / Becky McMichael
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note [Part 3: Networks] -- Facebook: a way to engage with your audiences / Robin Wilson -- Twitter: The unstoppable rise of microblogging / Alex Lacey -- LinkedIn: social networking for professionals / Matt Appleby -- Google+: better than Buzz? / Dan Tyte -- The business of blogging / Stephen Waddington
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note [Part 4: Online media relations] -- Modern media relations and social media newsrooms / Stuart Bruce -- Brands as media / Rob Brown -- The future of broadcast / Russell Goldsmith -- Media relations modernised -- Adam Parker -- Pitching using social media / Julio Romo
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note [Part 5: Monitoring and measurement] -- Real-time public relations / Philip Sheldrake -- Social media monitoring / Andrew Smith -- Measuring social media / Richard Bagnall
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note [Part 6: Skills] -- Skilling up for the future / Daljit Bhurji -- The future of PR education / Richard Bailey
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note [Part 7: Industry change] -- Employee engagement: how social media are changing internal communication / Rachel Miller -- Back to the future for public sector communications / Mark Pack -- Modernising public affairs for the Digital Age / Stuart Bruce -- Social media and the third sector / Simon Collister
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note [Part 8: The future] -- Here comes Web 3.0 and the Internet of things / Philip Sheldrake.
590 ## - LOCAL NOTE (RLIN)
a 20.63
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element E-commerce: business aspects
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Waddington, Stephen.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Chartered Institute of Public Relations.
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 160808
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10442121
b cgen
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 140225
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 25/02/2014 20.63 6   659.202854678 74769 09/11/2019 31/10/2019 1 20.63 03/07/2017 General Lending

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