MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01871cam a2200385 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140730s1991 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
92164121 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750602589 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750602587 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750602587 : |
| Terms of availability |
No price |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Christopher, Martin. |
| 9 (RLIN) |
14614 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Relationship marketing : |
| Remainder of title |
bringing quality, customer service, and marketing together / |
| Statement of responsibility, etc. |
Martin Christopher, Adrian Payne, and David Ballantyne. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford ; |
| -- |
Boston : |
| Name of publisher, distributor, etc. |
Butterworth-Heinemann, |
| Date of publication, distribution, etc. |
1991. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 204 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. ; |
| Accompanying material |
pbk. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
The Marketing series |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Published in association with the Chartered Institute of Marketing." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Relationship marketing -- Developing a relationship strategy -- Quality as a competitive strategy -- Monitoring service quality performance -- The transition to quality leadership -- Managing relationship marketing -- Case 1. Just another Cambridge hi-tech company? -- Case 2. The shift to 'customer orientation' in retail banking -- Case 3. Involving senior managers in the quality improvement process at Johnson Matthey -- Case 4. Achieving real culture change at Ilford -- Case 5. From 'crisis' to quality leadership at Rank Xerox. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| a |
25.00 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Relationship marketing. |
| 9 (RLIN) |
9685 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer services. |
| 9 (RLIN) |
2749 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Quality control. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing |
| Source of heading or term |
thema |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Sales and marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Payne, Adrian. |
| 9 (RLIN) |
24868 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ballantyne, David. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Chartered Institute of Marketing. |
| 9 (RLIN) |
24296 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Marketing series (London, England) |
| 9 (RLIN) |
21734 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
160808 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10457227 |
| b |
wgen |
| c |
g |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
140730 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
g |
| -- |
0 |