MARC details
| 000 -LEADER |
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| fixed length control field |
02968cam a2200457 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
868510104 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20190531162547.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140820s2014 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2013049647 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0749469684 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749469689 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749469692 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749469696 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749469689: |
| Terms of availability |
£19.99 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)868510104 |
| Canceled/invalid control number |
(OCoLC)849247913 |
| -- |
(OCoLC)875345383 |
| -- |
(OCoLC)876266917 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
OCLCO |
| -- |
CDX |
| -- |
YDXCP |
| -- |
BDX |
| -- |
AU@ |
| -- |
DEBBG |
| -- |
VLB |
| -- |
OCLCF |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJE |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ryan, Damian. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The best digital marketing campaigns in the world II / |
| Statement of responsibility, etc. |
Damian Ryan. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London ; |
| -- |
Philadelphia : |
| Name of producer, publisher, distributor, manufacturer |
Kogan Page, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 253 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. ; |
| Accompanying material |
pbk. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
CW819 |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Digital marketing is dead - no it's alive - no it's all integrated now... eh? -- Case study 1. VW BlueMotion Roulette -- Case study 2. How Social Saved Water -- Case study 3. Oxford and Cambridge Boat Race -- Case study 4. Faktum Hotels -- Case study 5. JetBlue Getaways -- Case study 6. Heinz Beanz for Grown Upz -- Case study 7. Harley-Davidson's Open Road Festival -- Case study 8. McDonald's. Our Food. Your Questions -- Case study 9. Heathrow Boutique -- Case study 10. Activia -- Case study 11. Deutsche Telekom -- Case study 12. Nike 10k Run -- Case study 13. Red Bull Stratos -- Case study 14. Chickasaw Country -- Case study 15. Barclay Card 'Toys Unleashed' -- Case study 16. Avaya -- Case study 17. Bodyform -- Case study 18. Koozai -- Case study 19. KWV 3 Brandy -- Case study 20. Britian's Best Office Dog -- Case study 21. Ikea: Moving the Store -- Case study 22. Green for Go! -- Case study 23. The Tweet Shop -- Case study 24. O2 Rugby -- Case study 25. Samsung Facebook Activation -- Case study 26. Lufthansa Boeing 747-8 -- Case study 27. Fortnum & Mason -- Case study 28. Louisville Slugger -- Case study 29. Screwfix -- Case study 30. Polowers -- Case study 31. Peugeot: Let Your Body Drive -- Case study 32. Hobart: Get Back to Scratch -- Case study 33. Freshersfield.com -- Case study 34. Naturevalleytrailview.com -- Case study 35. 'The Walking Dead' Kill Count -- Case study 36. 8a Store -- Case study 37. UEFA Europa League -- Case study 38. Digicel -- Case study 39. Axw Wingman -- Case study 40. BBC Africa -- What's next? |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| a |
25.99 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing |
| Form subdivision |
Case studies |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising campaigns |
| Form subdivision |
Case studies |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 9 (RLIN) |
5381 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management. |
| Source of heading or term |
ukslc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
E-commerce: business aspects |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing |
| Source of heading or term |
thema |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170221 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b1046069x |
| b |
cgen |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
140820 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
4 |