MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01910cam a2200457 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BDZ0006618667 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201209145522.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
041224s2005 enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2005040020 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273681779: |
| Terms of availability |
£32.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
027368177X |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)57675944 |
| Canceled/invalid control number |
(OCoLC)57574193 |
| -- |
(OCoLC)702188488 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Modifying agency |
Uk |
| -- |
StDuBDSZ |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| Language code of original |
dut |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJMV7 |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJSU |
| Source |
thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peelen, Ed. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Customer relationship management / |
| Statement of responsibility, etc. |
Ed Peelen. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Harlow : |
| Name of publisher, distributor, etc. |
FT/Prentice Hall, |
| Date of publication, distribution, etc. |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 433 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Translated from the Dutch. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Formerly CIP. |
| Institution to which field applies |
Uk |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction -- Customer-supplier relationships -- CRM as an integral business strategy -- Relationship-oriented organisation -- Customer knowledge -- Communication and multichannels -- Individualised customer proposition -- Relationship policy -- Relationship data management -- Data analyses and datamining -- Segmentation and selections -- Retention and cross-sell analyses -- Effects of marketing activities -- Reporting results -- Call centre management -- Internet and the Website -- Direct mail -- CRM systems and their implementation -- CRM systems -- Implementation of CRM systems -- Future. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| a |
78.74 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations |
| General subdivision |
Management |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing management |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer services |
| Source of heading or term |
thema |
| 9 (RLIN) |
2749 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
161124 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10467282 |
| b |
cgen |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
150518 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |