MARC details
000 -LEADER |
fixed length control field |
02023nam a2200493 a 4500 |
001 - CONTROL NUMBER |
control field |
BDZ0004886229 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190531162849.0 |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
co cgu---uuuuu |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
011022s2003 njuab f b 001|0|eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2002022914 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780130613172: |
Terms of availability |
£19.99 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0130613177 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)49226038 |
Canceled/invalid control number |
(OCoLC)861464858 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Language of cataloging |
eng |
Transcribing agency |
StDuBDS |
Modifying agency |
StDuBDSZ |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Item number |
.W66 2003 |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
BUS |
Source |
ukslc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJ |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJS |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJMV7 |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
UDB |
Source |
thema |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Wood, Marian Burk. |
245 14 - TITLE STATEMENT |
Title |
The marketing plan : |
Remainder of title |
a handbook / |
Statement of responsibility, etc. |
Marian Burk Wood. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
Name of publisher, distributor, etc. |
Prentice Hall, |
Date of publication, distribution, etc. |
c2003. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xix, 202 p. : |
Other physical details |
ill., map ; |
Dimensions |
26 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Introduction to Marketing Planning -- Analyzing the Current Situation -- Understanding Markets and Customers -- Planning Segmentation, Targeting, and Positioning -- Determining Objectives and Strategic Direction -- Developing Marketing Strategies and Programs -- Budgeting, Forecasting, and Tracking Progress -- Controlling Plan Implementation -- App. 1. Marketing Plan Resources -- App. 2. Sample Marketing Plan: Sonic Personal Digital Assistant -- App. 3. Documenting a Marketing Plan with Marketing Plan Pro Software |
590 ## - LOCAL NOTE (RLIN) |
a |
54.95 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management |
Form subdivision |
Handbooks, manuals, etc |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Planning |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Planning |
Form subdivision |
Problems, exercises, etc |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business and Management. |
Source of heading or term |
ukslc |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business & Management |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales & marketing |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales & marketing management |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Internet guides & online services |
Source of heading or term |
thema |
655 #7 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Handbooks, manuals, etc. |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
170425 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10467385 |
b |
cgen |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
150519 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
4 |