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The marketing plan : (Record no. 44622)

MARC details
000 -LEADER
fixed length control field 02023nam a2200493 a 4500
001 - CONTROL NUMBER
control field BDZ0004886229
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190531162849.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field co cgu---uuuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 011022s2003 njuab f b 001|0|eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002022914
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780130613172:
Terms of availability £19.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130613177
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)49226038
Canceled/invalid control number (OCoLC)861464858
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Item number .W66 2003
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJ
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJMV7
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code UDB
Source thema
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wood, Marian Burk.
245 14 - TITLE STATEMENT
Title The marketing plan :
Remainder of title a handbook /
Statement of responsibility, etc. Marian Burk Wood.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 202 p. :
Other physical details ill., map ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction to Marketing Planning -- Analyzing the Current Situation -- Understanding Markets and Customers -- Planning Segmentation, Targeting, and Positioning -- Determining Objectives and Strategic Direction -- Developing Marketing Strategies and Programs -- Budgeting, Forecasting, and Tracking Progress -- Controlling Plan Implementation -- App. 1. Marketing Plan Resources -- App. 2. Sample Marketing Plan: Sonic Personal Digital Assistant -- App. 3. Documenting a Marketing Plan with Marketing Plan Pro Software
590 ## - LOCAL NOTE (RLIN)
a 54.95
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
Form subdivision Handbooks, manuals, etc
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Planning
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Planning
Form subdivision Problems, exercises, etc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Management
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing management
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet guides & online services
Source of heading or term thema
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Handbooks, manuals, etc.
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170425
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10467385
b cgen
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 150519
First Date, FD (RLIN) m
Local a
-- -
-- 4
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 19/05/2015 54.95 12 16 658.802 78202 03/12/2019 20/11/2019 1 54.95 03/07/2017 General Lending

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