MARC details
| 000 -LEADER |
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| fixed length control field |
02968cam a2200445 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
777653688 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20190531162922.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
160804s2012 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2012013049 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0749466049 |
| Qualifying information |
(pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749466046 |
| Qualifying information |
(pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749466046: |
| Terms of availability |
£19.99 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)777653688 |
| Canceled/invalid control number |
(OCoLC)851566283 |
| -- |
(OCoLC)858450517 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
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BTCTA |
| -- |
BDX |
| -- |
UKMGB |
| -- |
YDXCP |
| -- |
OCLCO |
| -- |
YNK |
| -- |
CDX |
| -- |
UPM |
| -- |
FYQ |
| -- |
OCLCF |
| -- |
OCLCO |
| -- |
OCLCA |
| -- |
EQO |
| -- |
CHVBK |
| -- |
TOH |
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ADA |
| -- |
OCLCQ |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJE |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.872 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Springer, Paul. |
| 245 10 - TITLE STATEMENT |
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| Title |
Pioneers of digital : |
| Remainder of title |
success stories from leaders in advertising, marketing, search, and social media / |
| Statement of responsibility, etc. |
Paul Springer, Mel Carson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London ; |
| -- |
Philadelphia : |
| Name of publisher, distributor, etc. |
Kogan Page, |
| Date of publication, distribution, etc. |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 224 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm. ; |
| Accompanying material |
pbk. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction -- Thomas Gensemer MyBO and Obama's 2008 Presidential Campaign -- June Cohen Hotwired and TED.com -- Denzyl Feigelson iTunes Advisor and Artists Without A Label -- Vanessa Fox Google and Nine By Blue -- Gurbaksh Chahal ClickAgents and BlueLithium -- Jaron Lanier Virtual reality and Microsoft Research -- Angel Chen OgilvyOne China -- John Winsor Victors & Spoils -- Danny Sullivan Search Engine Land -- Alex Bogusky, Bob Cianfrone Burger King's Subservient Chicken -- Avinash Kaushik Digital marketing evangelist, Google -- Carolyn Everson MTV Networks and Facebook -- Malcolm Poynton Dove Campaign for Real Beauty -- Qi Lu Yahoo!, Microsoft and Bing -- Ajaz Ahmed AKQA -- Martha Lane Fox Lastminute.com and the UK government's digital champion -- Kyle MacDonald One Red Paperclip -- Jess Greenwood Contagious Magazine and R/GA -- Zhang Minhui Sohu.com.cn -- Stephen Fry -- Pioneering places. China ; India ; Middle East -- Lessons from pioneers. Not being original ; Pioneering commercial models ; Repositioning creativity ; Skills convergence ; All platforms and no content ; Running in real time (not being ahead of the game) ; Create something useful and never assume ; Enjoy what you do! ; Ten steps to becoming a digital pioneer, from the people who got there. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| a |
20.57 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet advertising. |
| 9 (RLIN) |
9584 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 9 (RLIN) |
9626 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Industries / Media & Communications Industries. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Marketing / General. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Advertising & Promotion. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
E-commerce: business aspects |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing |
| Source of heading or term |
thema |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Carson, Mel. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
161128 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10480584 |
| b |
cgen |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
160804 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |